Zebra Technologies

With a target audience of health administrators in mind, Zebra Technologies asked our team to create an assessment that would highlight the pain points of that industry, specifically regarding mobile technology in hospital management. Collaborating with a creative director and copywriter, I designed a responsive, interactive assessment that leads users to targeted Zebra content which speaks to the challenges they outline in the assessment.

My Roles
Art Direction
UI/UX
Marketing Design
Visual Design

Marketing
assets
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To promote the assessment, I created integrated promotional components such as emails, social media ads, and online banners utilizing the large background images and tech-inspired graphic overlays found in the assessment itself.

Process
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During my process, I created a comprehensive wireframe and built an interactive prototype in InVision. This helped our team test the concept and share the initial ideas with stakeholders in a quick, agile structure.

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