Norton Small Business

I acted as Art Director within a creative team at Bulldog Solutions (a B2B marketing agency in Austin, Texas) on this marketing pilot program for Norton Small Business, a division of the fortune 500 security software company, Symantec. The campaign targeted small business owners and used a relatable, comedic video as the centerpiece of the campaign. I designed a dynamic landing page to host and give context to the custom video and various integrated marketing pieces to build awareness and drive people to the site and video.

My Roles
Art Direction
Web Design
Marketing Design
Visual Design

Video
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The linchpin of the campaign was this fun, lighthearted video. While concepting the video I created storyboards and worked with the production vendor to develop graphics for the video.

Marketing assets
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To successfully drive traffic to the landing page and video, I designed a variety of integrated marketing assets including a targeted email campaign, animated digital ads, and billboards.