Dashlane Thought Leadership

While at Dashlane I designed thought leadership pieces in many different formats such as ebooks, blog posts, promotions, and videos. Each execution explores the intersection of design and technology, highlighting how thoughtful visuals and strategic narratives can make complex cybersecurity concepts more approachable.

My Roles
Art Direction
Marketing Design
Illustration
Motion Design

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Reports

I designed many reports that transform intricate cybersecurity insights into visually compelling and accessible digital experiences. Through clean layouts, clear typography, and engaging infographics, the designs guide readers while reinforcing the brand’s authority.

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Blog system

Blogs are a major channel for deceminating product features, news, and tips. Each design captures the essence of the topic and enhances the visual storytelling, impact and audience connection. To ensuring consistency across posts I defined a visual language and documented it in guidlines. 

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Promotional assets

I created many campaigns leveraging times of the year dedicated to cybersecuirty eduction, including these for Data Privacy Week. They combine impactful visuals and concise messaging to raise awareness about data privacy. The designs reinforce the importance of privacy while showcasing the brand’s commitment to cybersecurity advocacy.

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Projects

Modern Industry Brand IdentityBuilding an eCommerce company from scratch.

University of Richmond Digital ContentBranding and launching a digital content platform.

Norton Small Business CampaignA fresh campaign in a stuffy industry.

Zebra Technologies Assessment SiteSegmenting audiences with a targeted assessment.

© 2025 Mike Domina. All rights reserved.