Dashlane Integrated Campaign

Dashlane, a leader in credential management for businesses and consumers, launched a go-to-market campaign for its confidential computing solutions. As a senior member of the in-house creative team, I collaborated closely with key stakeholders to establish a unified creative vision, crafting a visual direction that built on Dashlane’s existing brand while clearly communicating the ease and adaptability of its cutting-edge cybersecurity technology.

My Roles
Art Direction
Marketing Design
Illustration

Paid and organic social

To drive awareness and traffic to the campaign’s educational landing page, I designed a range of demand-generation assets across multiple platforms, including affiliate networks, Google Display Network, and paid social ads. Ads were A/B tested to maximize engagement and optimize for the highest impact, playing an essential role in the customer journey.

Landing page

The landing page was designed to inform B2B customers about Dashlane’s confidential SSO technology, blending CMS web modules with custom illustrations to tell a compelling story. SEO keywords were incorporated to enhance discoverability, positioning the page as an informative and persuasive touchpoint for prospective business clients.

Email marketing

To announce the new technology and its benefits, I designed a series of promotional and educational emails targeted at prospects and business clients. These emails highlighted the unique features of Dashlane’s technology, encouraging upgrades and engagement with the new offering.

Creative process

Throughout the development of this campaign, I worked collaboratively with colleagues on the creative team to brainstorm and refine multiple visual directions. After presenting several options to stakeholders, we iterated on the winning concept, aligning the final design with Dashlane’s brand and campaign goals. Here, you can see elements of the selected direction, along with additional early concepts.

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