Zebra Technologies Assessment Site

With a focus on health administrators, Zebra Technologies tasked our team with developing an interactive assessment to uncover key industry pain points, particularly around the integration of mobile technology in hospital management. In collaboration with a creative director and copywriter, I designed a responsive, interactive assessment that not only engages users but also directs them to relevant Zebra resources tailored to their specific challenges.

My Roles
Art Direction
Marketing Design
UI/UX Design

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Integrated marketing assets

To drive traffic to the assessment, I created a suite of promotional materials, including emails, social media ads, and online banners. These assets seamlessly extended the assessment's visual identity, using custom photography and tech-inspired graphic overlays to maintain brand consistency and reinforce Zebra’s expertise in mobile technology solutions.

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Projects

Modern Industry Brand IdentityBuilding an eCommerce company from scratch.

University of Richmond Digital ContentBranding and launching a digital content platform.

Norton Small Business CampaignA fresh campaign in a stuffy industry.

Zebra Technologies Assessment SiteSegmenting audiences with a targeted assessment.

© 2025 Mike Domina. All rights reserved.