Norton Small Business Campaign

As Art Director at Bulldog Solutions, a B2B marketing agency in Austin, Texas, I led the creative direction for this Norton Small Business pilot program, a campaign developed to introduce small business owners to Symantec’s cybersecurity solutions. This campaign leaned into a humorous, relatable video as its focal point to effectively engage small business audiences and communicate Norton’s key value propositions.

My Roles
Art Direction
Marketing Design
Web Design

Campaign video production

The campaign’s core was a lighthearted, comedic video designed to resonate with small business owners. I developed initial concepts and storyboards, shaping the narrative to capture an engaging balance of humor and relevance. Collaborating with our production vendor, I oversaw the development of video graphics to maintain visual consistency with the overall campaign.

Landing page design

To house the video and contextualize Norton Small Business's benefits, I designed a dynamic landing page that captured user interest and communicated essential value propositions. The landing page layout strategically balanced the video with supporting content, providing a seamless user experience.

Integrated marketing assets

Driving traffic to the landing page required a cohesive suite of marketing assets. I designed a full range of promotional materials, including an email campaign and animated digital ads. Each asset reinforced the campaign’s visual language, ensuring brand alignment across digital and physical channels to maximize impact and audience reach.

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